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TOM PETTY: ANIMUS AMERICUS UNPOUTICUS

Shelter Records may have the coolest offices in America, a ramshackle wooden house nestled under a grove of tall trees set well back from Hollywood Boulevard. There's a genuinely rural flavor about it, a substantial earthiness which contrasts the surrounding city of electric lights and sky, Los Angeles, the mirage in the desert.

August 1, 1978
Stephen Demorest

The CREEM Archive presents the magazine as originally created. Digital text has been scanned from its original print format and may contain formatting quirks and inconsistencies.

TOM PETTY: ANIMUS AMERICUS UNPOUTICUS

[L—Fair-haired, guitar-playing carnivore indigenous to America; leaves characteristic trail of Coke bottles.]

by Stephen Demorest

Shelter Records may have the coolest offices in America, a ramshackle wooden house nestled under a grove of tall trees set well back from Hollywood Boulevard. There's a genuinely rural flavor about it, a substantial earthiness which contrasts the surrounding city of electric lights and sky, Los Angeles, the mirage in the desert. Shelter is not just "casual," which is now a designer's term for expensive clothes—it's totally loose.

True to his environment, Tom Petty clomps in loudly in scuffed suede boots, unironed shirt, and naturally faded jeans. He detours around a bamboo couch and a heavy oak desk, crashes easily into an old rocking chair, and bends down to strike a match off the bare, hardwood floor. Sighing lazily, he lights his cigarette and flashes an engaging, crooked smile from under his straw-colored hair. The face is still pale from three months in the studio recording his punchy second album, You're Gonna Get It! At 25, Petty fronts one of America's sharpest new rock outfits, The Heartbreakers, who play with the brawling, barbed-wire power of Crazy Horse, crossed with the glistening, 12-string crispness of the Byrds.

"Yeah, this place is not like L.A.," Petty agreed, his easy Southern manner dismissing the swank, cushioncarpeted headquarters of the epicurean West Coast pop elite. "I don't like to be over at that other side of Hollywood once it passes Western. It's really bad bullshit, really sick people; they take all the sparkle off everybody who goes over there. What's over here? Slums... Mexicans."

Fortunately for Petty, Shelter has its own studio, a private playpen which he shares with label-mates like Dwight Twilley. "We can't get anything done in those Hollywood places—it's all wrong. If I went over to the other side of Western and said ‘I want this to sound like a 4-track', they wouldn't understand why. They'd say ‘You can't do that'. The thing I don't like about the production of most new records is it's so much alike. It never varies, and no one takes any chances."

One of Petty's main talents, it seems, is realizing when he's bored, and taking steps to fight it. "To live outside the law you must be honest," Dylan wrote, and Petty's music is taut, simple, and "true." It's as fresh and reactionary as his non-conformist background.

Of high school in Florida, for instance TP said bluntly, "I didn't go a lot. Once I got in a band, how could I take it seriously? This guy worrying about my hair touching my ears is gonna teach me something? I failed everything. Never did no homework."

The local rock fare didn't suit him much either. "I think the Allman Brothers were one of the first bands I ever saw at the American Legion, when they were in the Escorts or some band like that playing Beatles songs. And Skynyrd were around; they used to open for Mudcrutch (an early Petty band), but they were more like a heavy metal group than a boogie band in those days. There's probably a lot of people who surfaced out of that... Bernie Leadon and Don Felder of the Eagles were Gainesville cats. But there wasn't anybody doing what we were doing. We were kinda outside things because we didn't play long solos, and I never really copped to the blues. We dug r&b, but it was more like Wilson Pickett stuff and Stax. We didn't cop to the barbeque. It's what drove us out of Florida—all those overalls..."

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Petty headed for L.A., where he became disillusioned with solo records when he couldn't get them to sound right with the session players available. "Then I ran into these guys and we played and I got real excited about it. And I guess the next day we started playing for the first album. They were building the Shelter studio at the same time—it was still boards and wires. I think we cut everything in about 15 days. It was all written in the afternoon and cut at night."

The first album out of the new studio, Tom Petty and the Heartbreakers, languished after its 1976 release until ABC Records' alert promo chief, Jon Scott, turned "Breakdown" into a Top 40 single. As a result, the band toured ceaselessly last year, drawing rave reviews and producing a limited edition, one-sided Official Live Bootleg (recorded December 12, 1976 in Boston). Petty is less than thrilled with this latter effort.

"I never really dug that a whole lot because it was recorded under such adverse conditions, and ^bout six gigs into our career as a working band. We had to be better live, because we'd never played together before when we made the album."

Though they're still far from rich, the group are now at least solvent, and Tom indulged himself with a traditional American street monster, a silver Camaro. "I never had a car worth a shit in my life. So I went out to the lot and said ‘I wanna hear all the radios.' I went through all the cars listening to the stereo and the tape deck, and when I got the best one I just paid the guy cash and took the car. When 1 left, he was standing there looking dumbfounded l —so that was a giggle. I was broke the next day.

You're Gonna Get It! is as near an instant album as Petty could make it, an attempt to capture the creative process live in the studio. "I Need To Know" and "Listen To Her Heart" were part of last year's stage show, and "Magnolia" came off an old demo tape, but the remaining seven numbers are brand new.

"We insisted on doing at least the rhythm tracks live to get the ‘moment' thing—sometimes you have to take somebody out, but usually it's at least four of us playing at once—and that's why it took us so long to do the album. When we didn't get one, we couldn't go back the next day and do it again because no one would stay interested. I lose interest real fast. I'm lucky to have a record company that understands the nature of the act. They let us go three months when they desperately wanted the record.

"Our group just can't rehearse; we can't pay attention. ‘When The Time Comes' is the first take anybody did. I played it for them about three times and then they all just did it. And ‘Hurt' was done one night when we didn't have anything to play. Denny Cordell [president of Shelter] said ‘Michael's been playing a riff that's pretty cool,' so we sat down and the riff wasn't that cool but we kept playing. Everybody else just hung out and flew the helicopter around. We have this little toy helicopter in the kitchen and we throw things at it—it's about the only recreation there. So they hung out 'til we got the song done, and then we brought everybody in and had ‘Hurt' done by sunrise."

" ‘Magnolia' I wrote for Roger McGuinn when he was doing the Thunderbyrd album. He wanted to do ‘American Girl' and I taught him that, and then I made a little demo of this and sent it over. Roger dug it, but they couldn't make it happen to where they were pleased with it. So it laid around until one night Michael said he had the demo at home—we'd never thought of it. Phil Seymour from the Dwight Twilley Band came in the next night and did some backups."

The Heartbreakers' lean, sinewy sound reflects Petty's impatience with nonsense in any form. The longest cut on the new album runs 3:22 because, Tom said, "I don't have an attention span longer than three minutes. I get bored if something doesn't happen. I don't like any dead space at all."

Lyrically, he's similarly straightforward. "I just wanna believe it. Nobody ever fools me with some shit they don't believe. I have a slight aversion to people getting too cosmic on me. You can tell when someone's bullshittin' you about his trip to Venus. Now if you really been to Venus, all right.

"And you don't have to throw some useless political trip on everybody that you're gonna regret three months later because you're a chump for saying it. My idea of rock 'n' roll is you don't give a fuck about politics because you're listening to records, man. I don't have time for news. If they're gonna drop the bomb, fuckin' drop it—I dare ya. Blow my ass off. But I don't wanna write songs about it. What a useless trip.

"Ecology? Man, I still throw coke bottles out the window. Somebody will pick it up; in fact, somebody will make money on it. We used to go collect bottles to eat. There's a little old lady goes by here every day with a basket full. If they didn't make such a big deal about it, maybe I wouldn't, but you pass one of them ‘No Littering' signs on the road, you try to hit it, right?"

Petty's own lyrics have the ring of an authentic personality' talking, keen reporting with the same dead-on accuracy as last album's heartbreaking "American Girl." When he nails a situation in plain sight, there's no fluff:'

Well, Jack up the street says you might go solo.

Good friend of mine says you're leavin' by your back door.

I need to know, I need to know, If you think you're gonna leave then you better say so...

Who woulda thought that you'd fall for his line?

All of a sudden it's me on the outside.

I need to know, I need to know... *

-"I Need To Know"

Instead of boasting about a recent conquest, he captures the confusion of good old love-at-first-sight:

Her lips were as warm as that wet southern night

Her eyes were as black as the sky, And I wondered aloud just what I had done right

As I lay there with her by my side. *

—"Magnolia"

Petty also distinguishes himself by not tarting up his stage show any more than he does his music. "We just walk out and play and leave, and whatever happens between the first note and the last is the show. I'm not against theatrics, but we wouldn't do it—we'd feel foolish. If you get it all choreographed down, what a drag. My god, the poor fuckers who have to do that every night! They don't know any better."

For all their integrity, though, the Heartbreakers are no band of rigid purists. "I don't wanna be no more than a working rock 'n' roll band," said Petty, "but that doesn't mean there can't be an element of fun. You don't have to be so fuckin' serious that you bore the hell out of everybody."

*©1978 Skyhill Publishing, Inc.

The Petty group are such a playful lot of overgrown juvenile delinquents that it seems they'd be as much at home in a toy store as in a recording studio. "Michael beats rubber ducks, makin' all kinds of strange noises," Tom said nonchalantly, "and I found a toy keyboard that's much cooler than any synthesizer. Those things work, and it's more fun if you don't know how to play it. On the first album, Ron [Blair, bassist] played a cello on one song and he didn't know fuck-all, but it started to sound good so we put it on. It's more fun than calling up the union for a cello player. I think we'll get more into strange noises as we go along.

"Noah Shark and Max Reese [engineers] had this great sound with that Mattel ‘Slime.'It's this yicky toy—I can't believe they're giving to to kids—it looks like a big handful of snot. And now they've got ‘Slime' with plastic worms. If it gets on you, you're dead—it's the worst feeling you've ever had. God, please don't ever put that on my hand again. But if you shake it with a little set-back echo on it, you get a real crazy sloshy sound."

Later that night, I'm lounging around S.I.R. Sound-Stage Two as the band rehearse their tour set—when they feel like it.

Tonight's joke is the auditions on the neighboring sound-stage for Magic Mountain, a Disneyland-type plastic amusement park. Am endless procession of Grand Funk-ish copy bands in dazzling white pants and pastel shirts is churning out the heavy metal era's greatest hits, and the Petty crew is ranking them out mercilessly though discreetly from the doorway—snickering across the subcultural generation gap. Imitating one particularly frippy tune, Ben Tench takes a frilly flutter at his piano and croons in a cracked falsetto: "I'm sai-ling a-way..." and the rest of the Heartbreakers join in.

They never do run through their set. In fact, they rarely play one entire number. Instead, they just play whatever comes to mind, making up spontaneous little exercises that tighten their timing as Petty, shirt-tails flapping, wanders on and off the stage. No one would ever think of trying to boss anyone else, and that includes the "star." Finally they work on "You're Gonna Get It," with Petty and Campbell sending up a gorgeous guitar clangour that you won't find on the record. They play it five times; I could stand more..

Suddenly, however, strains of the "Theme From Star Wars" drift in from next door and—as if on cue—everyone whoops, drops his instrument, and dashes to the doorway to goggle in disbelief at the idiots in their space costumes. It's another half-hour round of slap-happy one-liners before the Petty gang can coax themselves back to work.