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L.L. Cool J Takes The Rap

Beats The Rap Raps It Up Raps Around The Clock Encourages Bad Puns

October 1, 1987
Jon Young

“You ain’t gettin’ no scoop, lookin’ at me with your beady eyes!”

James Todd Smith, a/k/a L.L. Cool J, laughs as he wards off the questions of your trusty reporter, but he isn’t kidding. Although the hottest solo artist in rap can talk a blue streak when he’s entertaining the fans, it’s an altogether different story when the audience is the nosy old press. Then the silver-tongued poet cheerfully retreats into a slick routine that reveals none of the man’s inner hopes, wishes and dreams—the things we the public have come to demand of our media favorites.

Instead, Cool J dismisses all questions about his style, motives, and other personal stuff by explaining, “It’s not an image. I’m not frontin’. This is me. This is how I am.” In other words, on the day of our encounter, he is a person wearing a Kangol hat, undershirt, gym shorts, sneakers (with laces), and various items of gold jewelry. None of this is a statement, remember; it’s just the way he is. So back off, sucker!

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