THE COUNTRY ISSUE IS OUT NOW!

LOVERBOY: TURN ’EM LOOSE!

Lovin’ every minute of it? We here at ROCK-SHOTS are betting that Loverboy are! This very famous Canadian quintet have been making headlines for years with their hardrockin’, hit-making sound, and their most recent LP—called Lovin’ Every Minute Of It, of course—is hanging on the charts like it just doesn’t want to leave!

June 2, 1986

The CREEM Archive presents the magazine as originally created. Digital text has been scanned from its original print format and may contain formatting quirks and inconsistencies.

LOVERBOY: TURN ’EM LOOSE!

Lovin’ every minute of it? We here at ROCK-SHOTS are betting that Loverboy are! This very famous Canadian quintet have been making headlines for years with their hardrockin’, hit-making sound, and their most recent LP—called Lovin’ Every Minute Of It, of course—is hanging on the charts like it just doesn’t want to leave!

Let’s take a look at the band. There’s lead singer Mike Reno, known to many as ‘‘the one. with the headband” because he always seems to be wearing one. And there’s Paul Dean, lead guitarist and main songwriter of the band. Doug Johnson, keyboard player. Scott Smith, bassist. Matt Frenette, drummer. What do they have in common? They’re Canadian.

They’re in Loverboy. And they make hit records. Records like “Turn Me Loose,” “The Kid Is Hot Tonite,” "Working For The Weekend,” “Hot Girls In Love,” and the title track of their new album. Would you like to bet there are a few more in the works as well?

“I think it’s great,’’ Paul Dean says of the band’s success. “The main thing, the most important thing to everybody in the band is—it’s not the acclaim, or that Loverboy are huge rock stars or something. It very simple, one-to-one thing. Tl people can appreciate what we'i doing. They’re on the same leve us, musically, and they go out a buy our album and take it home and they enjoy it. That’s the bol line.”

Loverboy’s well-known appreciation of their fandom tel most of the story. There are ver\ few rock bands today who take time to answer letters, who are considerate enough to devote a| special part of their day to theirfc many fans—and Loverboy are I

famous for doing that! FurtherraH they’re aware that there are some Bids who are only in the business Bnake money—sometimes compromising their musical taste in the process of making music they the audience will buy. And this |ertainly not the case with this special Canadian quintet!

Vhen I sit and arrange a song,” Paul Dean, “it’s got to feel Id to us first of all. We can’t go out there every night just because it’sjselling and it’s popular—where figure ‘Jeez, we sure pulled the [l over their eyes.’ We’re not into We do it because we like it.” like Reno, the band’s very lead vocalist, feels there is Bpe and a place for everything.

ic comes first; philosophy bnd. As he says, ‘We’re just 19 to communicate on a real Jtional level. Not an intellectual -we don’t profess to be lectuals. We can intellectualize fight, but we don’t really want to that out in our music. We ■criticize and analyze everything |e bone but there’s no time for do it out there.” you can tell, communication of sort is no problem for Canada’s frboy!