Letters
Please send your letters to: Mail Dept., CREEM Magazine P.O. Box P-1064 Birmingham, MI 48012. “TIMBO, YOU’RE ON THE CASE” Sorry that Bill Holdship didn’t like my Rock Stars book, which he included in the Rock Chronicles 1985 (CREEM, Feb. ’86).
Letters
Please send your letters to: Mail Dept., CREEM Magazine P.O. Box P-1064 Birmingham, MI 48012.
“TIMBO, YOU’RE ON THE CASE”
Sorry that Bill Holdship didn’t like my Rock Stars book, which he included in the Rock Chronicles 1985 (CREEM, Feb. ’86). Aside from the fact that the book was published in 1984,1 wonder why he called it “probably the first book to accept a corporate sponsored ‘rock ’n’ roll’ road show (Pepsi’s Walk Thru Rock) as part of its advertising campaign.” Setting aside the fact that Budweiser, Jovan, et. al., have been sponsoring actual rock tours by top acts like the Stones for years, ALL advertising campaigns for books (whether by Dave Marsh or, perhaps, Bill Holdship) are sponsored by corporations (such as CREEM’s Cambray Publishing, Inc.). As for Fred Schruers and myself acting as historians for Walk Thru Rock, we were consultants to the production company that assembled the footage—Reel Productions. Budweiser, Jovan, CBS Records, Reel Productions, Cambray Publishing, Pepsi—all are part of the corporate side of rock ’n’ roll.