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Boy Howdy! TASTES GRATE!!

As all Americans know, a certain brewing company has been highly successful using various stars to promote their beer on television. And—as you also know—Boy Howdy!’s been promoted by almost every rock star since time itself began—and very effectively promoted, as well.

October 3, 1985

The CREEM Archive presents the magazine as originally created. Digital text has been scanned from its original print format and may contain formatting quirks and inconsistencies.

Boy Howdy! TASTES GRATE!!

As all Americans know, a certain brewing company has been highly successful using various stars to promote their beer on television. And—as you also know—Boy Howdy!’s been promoted by almost every rock star since time itself began—and very effectively promoted, as well. Now, is it possible that unnamed brewing company has, in effect, stolen our fine ad campaign? And used the creative genius of the Boy Howdy! people to sell their own beer? No. But we’d sure be rich if they had.