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EARTH, WIND & FIRE INTO THE MYSTIC

There's no safe haven from the power of Earth, Wind & Fire, the world's best-selling cosmic love group and kings of MOR'n'B. Four out of five doctors warn diabetics about them; their lush orchestrations and swooping falsettoes are the aural equivalent of chug-a-lugging a botle of Karo syrup.

January 2, 1984
DAVID KEEPS

EARTH, WIND & FIRE INTO THE MYSTIC

DAVID KEEPS

There's no safe haven from the power of Earth, Wind & Fire, the world's best-selling cosmic love group and kings of MOR'n'B. Four out of five doctors warn diabetics about them; their lush orchestrations and swooping falsettoes are the aural equivalent of chug-a-lugging a botle of Karo syrup. EWF brew a sound that sticks to the roof of your mind; you couldn't sing most of their big hits like "Boogie Wonderland" or "September" at gunpoint—the words being either chipmunkishly unintelligible or woefully banal—but slap one of those suckers on the turntable and bingo: instant recognition before the first verse.

Critically sour grapes? "That's cool," counters bandleader Maurice White, whose astrological chartings tagged the band. "They've got their opinion. But they [critics] live in a negative world. I don't. The only important thing is we sell records and people come out and see us, so obviously somebody wants to hear it."

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