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INTRODUCTION

Who would have ever thought that the Police would rise from the late 70's British "punk" rock explosion to become one of the world's most popular rock bands? The first time a lot of Americans heard of the boys, they had no record, yet they were touring the U.S.A. in a van, playing shows night after night and promoting themselves.

July 2, 1982
The Editors

The CREEM Archive presents the magazine as originally created. Digital text has been scanned from its original print format and may contain formatting quirks and inconsistencies.

INTRODUCTION

Who would have ever thought that the Police would rise from the late 70's British "punk" rock explosion to become one of the world's most popular rock bands? The first time a lot of Americans heard of the boys, they had no record, yet they were touring the U.S.A. in a van, playing shows night after night and promoting themselves. Most people said they'd never make it. Four albums and millions of dollars later, the same people know they were wrong!

The Police made it not only because they had a driving will to succeed, but because they also had an original concept. In the same way that rock's earliest performers took black: American rhythm & blues and made it their own, the Police borrowed the black reggae rhythms of Jamaica, incorporating them into their own unique sound. The Clash and Elvis Costello may have used it first, but the Police managed to make it something special. Besides, these bleached blond bundles of joy also had something special to offer to the female portion of the population: sex appeal!

So let CREEM take you on a sentimental journey from the Police's humble origins to megabuck success, from punk posers to platinum pop stars. They're the most popular trio rock has known since Cream and—ij they keep going at this speed—since Elvis, Scotty and Bill inyented that crazy beat nearly three decades ago! Enjoy! And in the immortal and profound words of Sting: ”De Do Do Do!"

The Editors