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The Rollers: The True Underground

My contention has always been that success in the Music Business has never had anything to do with music. Just look at the Bay City Rollers. I rest my case. Two years ago I witnessed hordes of plaid-clad, screaming teenage girls in Glasgow, Scotland.

April 1, 1977
Lisa Robinson

The Rollers: The True Underground

ELEGANZA

by

Lisa Robinson

My contention has always been that success in the Music Business has never had anything to do with music. Just look at the Bay City Rollers. I rest my case.

Two years ago I witnessed hordes of plaid-clad, screaming teenage girls in Glasgow, Scotland. Bay City Rollers fans. Cute, I thought, but irrelevant. It could never happen here.

Surely American teenagers were too sophisticated, into all kinds of sex and drugs, buying Led Zeppelin records and god knows what else...to be swayed by five cute (well, some of them are cute) boys wearing toy outfits and singing toy songs.

I should have known better;

The style, image and sound of popular music has contradicted itself so many times during the past fifteen years that the Bay City Rollers and their inevitable American success should come as no surprise. San Francisco’s acid rock was backlashed by laid back folk rock, rebelled against by glitter rock theatrics which led to softer California sounds and Bigtime Muzak/Fascist disco and at the same time, young, brash local bands making noise again.

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