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The BIC You Don't Flick

Some manufacturers release as many new turntables, amps, speakers, etc. as some record companies release records. Others develop exotic hybrids that require $5,000-plus in components of dubious, though often ingenious, design. Even name brand manufacturers regard technological breakthrough as their major selling point (audiophiles love technological breakthroughs) and introduce new systems as quickly as they abandon older new Systems.

February 1, 1977
Richard Robinson

The BIC You Don't Flick

REWIRE YOURSELF

by Richard Robinson

Two "types" buy hi-fi equipment.

1. The audiophile for whom records are an incidental part of sound reproduction electronics.

2. The record buyer for whom electronics are incidental but expensive components in the process of playing music.

Most electronics manufacturers cater to audiophiles instead of record buyers. I don't know why, but many, electronics people refuse to believe that the people who buy two billion dollars worth of rock 'n' roll records each year are the same people who use record players.

Some manufacturers release as many new turntables, amps, speakers, etc. as some record companies release records. Others develop exotic hybrids that require $5,000-plus in components of dubious, though often ingenious, design. Even name brand manufacturers regard technological breakthrough as their major selling point (audiophiles love technological breakthroughs) and introduce new systems as quickly as they abandon older new Systems.

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