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THE BEAT GOES ON

Take One Rubber Soul As Needed PHILADELPHIA - Pyschologists at a Philadelphia psychiatric institute have virtually eliminated offensive behavior in six chronically disruptive children by playing them Beatles’ songs. The five-to-seven year old kids were told that the Beatle music piped into their classroom would continue as long as they did their work.

June 1, 1975
Robert Duncan

THE BEAT GOES ON

Take One Rubber Soul As Needed

PHILADELPHIA - Pyschologists at a Philadelphia psychiatric institute have virtually eliminated offensive behavior in six chronically disruptive children by playing them Beatles’ songs. The five-to-seven year old kids were told that the Beatle music piped into their classroom would continue as long as they did their work. When disruptions occured the Beatles were turned off. The psychologistsnoted that it required only a few sessions with such hits as “All You Need Is Love” and “With A Little Help From My Friends” before the children’s usual incorrigibly bad behavior almost completely disappeared. Of course, all this raises serious constitutional questions: Can the F.D.A. really regulate Beatles music? Is Magical Mystery Tour a dangerous drug?

Robert Duncan

Blow My Tubes

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