Creem takes an instrumental break
Electric guitars are the very essence of rock and roll, existing as a totally artificial reality. They're media fiction. Nothing more than fairly unsophisticated future toys. Electric guitars, their amplifiers, and other related equipment are one more application of electronics to life, just like color tv's, radio broadcasts, and electric can openers.
Creem takes an instrumental break
An up to the minute guide to the technology of making music
Gibson
Guitars Are Of The Essence
Electric guitars are the very essence of rock and roll, existing as a totally artificial reality. They're media fiction. Nothing more than fairly unsophisticated future toys. Electric guitars, their amplifiers, and other related equipment are one more application of electronics to life, just like color tv's, radio broadcasts, and electric can openers.
I personally get a very positive feeling from electric guitars as one of the tools of the communications business. They prove that people can do more than cope; they can conquer the form and establish a sense of content. But you've got to keep in mind that there is nothing real here, nothing natural about the generation of various signal amplitude frequencies which have been known to get us off. More subtle than stirring up the gonads with an elebtric stick, but that's all, just more subtle.