PLAY IT LOUD
“Holy Patchchords! Would you look at that guitar!” “Have no fear, Boy Howdy, it’s the new XES.” Electronics are for everybody. A simple statement with loads of implications. All those transistor radios and color tvs we feed on were created by little men who understand how electronics work, even if they aren’t doped up enough to really apply that understanding to perceptions of the future.
PLAY IT LOUD
by Guitar Arnie
Holy Patchcords! The First Totally Electric Guitar
“Holy Patchchords! Would you look at that guitar!”
“Have no fear, Boy Howdy, it’s the new XES.”
Electronics are for everybody. A simple statement with loads of implications. All those transistor radios and color tvs we feed on were created by little men who understand how electronics work, even if they aren’t doped up enough to really apply that understanding to perceptions of the future. In Kung Fu country Sony comes the closest to making products that are future-toys, but even their design department could use a few more weirdos.
Back in the good old U.S.A. electronics people break up into two easily identifiable groups. The normals who are busy turning out pocket calculators and the freaks, most of whom are deeply involved in rewiring video tape machines at the moment. I say most of whom, since there are obviously a few who have gotten together to form XES — Series, Inc., 66 Carmine Street, New York, New York 10014. They explain themselves by saying “XES, our name, tells our story. X = the unknown quantity; ES = energy synthesizers.”
Got that?