LOONEY TOONS

Writing about writing is almost the equivalent of thinking about thinking. We all know where that gets you, most of the time.

It might be worth risking sometimes, though. Especially right now, since so many rock and roll writers have missed so many boats in the last year.

Part of the problem might be seen as the lack of a responsible and responsive medium, a magazine or newspaper as keyed in to the needs and desires of its audience as it is to its advertisers and authors. Naturally, CREEM is just as bad — if not worse — than anything else in that. Too many articles on in-group faves (Stooges, Velvets, Beefheart) have passed thege pages and not enough about people who are really significant. Not that -Stooges or Velvets-type stuff isn’t important, too, but it’s gotta be done in the context of what people already care about, Popularity — by Which we mean am hit singles and fm hit albums m means something, after all.