Evergreen TV
NEW YORK — Evergreen Magazine is the first of the big-time publishers to move into the video-cassette field. The magazine itself, owned by Grove Press, should give an idea of what to expect — hardly the usual video fare. Grove president Barney Rosset says that the video-mag may be as much as five years away but he’s already engaged in talks with major video-cassette manufacturers.
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Evergreen TV
NEW YORK — Evergreen Magazine is the first of the big-time publishers to move into the video-cassette field. The magazine itself, owned by Grove Press, should give an idea of what to expect — hardly the usual video fare.
Grove president Barney Rosset says that the video-mag may be as much as five years away but he’s already engaged in talks with major video-cassette manufacturers. If the magazine became a reality, one could expect televised porn flicks, radical politics,even good ol’ rock and roll. It might be the only alternative to televised stagnation.
The primary problem right now is, of course, the great expense of cassettes for the consumer. Rossett estimates that a subscription to the monthly Evergreen video edition would cost about $50 a year. Advertisements would come from the usual sources but would not interrupt programming. Instead, they would be placed at the beginning and end of the programs.
The other problem is standardization of production. At least one comapny, Columbia (whose video-cassette front is EVR) has said that they would not deal in either “obscene” or “unpatriotic” material. Though EVR is certainly not the only alternative (others include Motorola, Sony and most of the other big TV manufacturers) censorship would prove a real problem.
On the other hand, Evergreen’s prototype edition is already designed. It will include titles from Grove’s 350 film list of shorts and features, transferred to wideband color tape, with an index, credits and animated cartoons from the linear Evergreen contributors.
